By Lloyd Dixon Kimberly Jinnett
Arts firms around the state are actively increasing their efforts to extend public participation of their courses. This document provides the findings of a RAND examine backed through the Wallace-Reader's Digest cash that appears on the procedure wherein participants get involved within the arts and makes an attempt to spot ways that arts associations can so much successfully effect this method. The file provides a behavioral version that identifies the most components influencing person judgements concerning the arts, in line with web site visits to associations which have been relatively profitable in attracting individuals to their courses and in-depth interviews with the administrators of greater than a hundred associations that experience obtained promises from the Wallace-Reader's Digest cash and the Knight origin to inspire larger involvement within the arts. The version and a suite of directions to aid associations procedure the duty of participation construction represent a framework that could help in devising participation-building ways that healthy with an institution's total goal and challenge, its to be had assets, and the group setting within which it operates--in different phrases, a framework that would permit arts associations to take an integrative method of development participation within the arts.
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Extra info for A New Framework for Building Participation in the Arts
Chapter Four DEVELOPING STRATEGIES AND TACTICS The principal advantage of our model over more traditional approaches is that it can help organizations develop more targeted—and therefore more effective—strategies for increasing public participation in their activities. The key point of the model’s effectiveness is the recognition that individuals may be at very different stages of the decisionmaking process, that different factors drive decisions at each of these stages, and thus that the tactics used to influence behavior must be appropriate for the stage of the target population.
G. how institutions advertise their message, the types of programming they offer, and the tactics they employ to increase participation—which institutions can modify. ______________ 9In our survey of arts organizations, most of them indicated that they identified target populations and designed strategies for those populations in terms of demographic characteristics alone. 22 A New Framework for Building Participation in the Arts The next chapter introduces a behavioral model of the decisionmaking process that we believe provides considerable insight into how and why individuals choose to participate and, as such, can help arts institutions attempting to design and implement effective participation-building strategies.
If, as we believe, ticket prices are only relevant for individuals already intending to attend, then estimating how prices will affect participation in the total population (as is implicitly done when a study regards participation as a dichotomous choice) will yield an inaccurate picture of pricing effects. By oversimplifying the decision process, the theoretical literature fails to provide much guidance to arts institutions trying to decide which strategies to use to increase participation. , for those already participating, inclined to participate but not currently doing so, and not inclined to participate) and when to employ those tactics.
A New Framework for Building Participation in the Arts by Lloyd Dixon Kimberly Jinnett